Product-Led Sales Acceleration

A strategic framework and execution plan to leverage product usage signals and seamlessly transition users from self-serve to high-value sales. Ideal for companies with a sales motion looking to drive expansion revenue and shorten sales cycles.

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What you’ll get

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    User Onboarding & Activation Audit

    Identify friction points in the first 30 days.

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    Product and GTM Collaboration Framework

    Design and implement tight-loop execution between customer engagement, customer success and product development.

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    PLG Metrics & Dashboard Definition

    Define activation, retention, and revenue metrics.

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    PQL Definition & Scoring Model

    Identify high-intent users ready for sales outreach.

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    PLG-to-Sales Workflow Optimization

    Bridge gaps between product, marketing, and sales.

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    Expansion & Enterprise Growth Strategy

    Optimize product-assisted motion to increase ACV and customer penetration.

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Who It’s For

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  • PLG-driven SaaS startups struggling to convert product users into enterprise sales.

  • Companies needing stronger collaboration between product, sales, and marketing.

  • Startups missing expansion and upsell opportunities.

  • Unclear PQL criteria & scoring.

  • Sales teams struggling to prioritize high-intent leads.

  • Expansion revenue is stalled or inconsistent.

Key Challenges Addressed

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  • Low activation & engagement from new signups.

  • Poor conversion from free to paid plans.

  • High churn & lack of expansion revenue.

  • High-intent users aren’t converting into sales pipeline.

  • No clear workflow between product, marketing, and sales.

  • Expansion and upsell opportunities are missed.

  • Enterprise deals are stalling.